Brand Guidelines

Updated April, 2026.

Color

Our color palette features a striking, unique primary color, complemented by a carefully chosen set of secondary colors that add richness and variety to our designs.

Primary Colors

Vivid Yellow

HEX: #FFC61A
RGB: 255, 198, 26
CMYK: 0, 22, 90, 0
PMS: 1235 C
Black

HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
PMS: Black 6 C
White

HEX: #FFFFFF
RGB: 255, 198, 26
CMYK: 0, 0, 0, 0
PMS: Bright White

Secondary Colors

Light Yellow

HEX: #FFC61A
RGB: 255, 198, 26
CMYK: 0, 22, 90, 0
PMS: 1235 C
Vivid Light Orange

HEX: #FFC61A
RGB: 255, 198, 26
CMYK: 0, 22, 90, 0
PMS: 1235 C
Vivid Orange

HEX: #FFC61A
RGB: 255, 198, 26
CMYK: 0, 22, 90, 0
PMS: 1235 C
Vivid Blue

HEX: #FFC61A
RGB: 255, 198, 26
CMYK: 0, 22, 90, 0
PMS: 1235 C
NOCAP Grey

HEX: #FFC61A
RGB: 255, 198, 26
CMYK: 0, 22, 90, 0
PMS: 1235 C

Typography

Our brand font is Inter.

Inter is an exceptionally functional font, thanks to its sleek, modern design, which ensures outstanding readability while projecting a professional and friendly image.

Note: When an alternative font is required, such as in PowerPoint, please use Roboto.

Download Inter

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789([{}])|*!?:;,.-–—©&%$¢#@®™°€£¥−×=↑→↓←"'«»“”

Photography

Our brand photography is inspired by our visual references and incorporates athletes and diverse perspectives. Through these images, we bring our brand and content to life within authentic real-world contexts.

Graphics

The “Triangle” and “N” shapes can be used for any orientation and for masking images and videos.

Download Shapes

Iconography

We chose Phosphor Icons as our brand’s icon repository because it provides a versatile, consistent, and highly customizable open-source system, enabling seamless design-to-development integration and ensuring a cohesive visual identity across all products.

Usage:
Bold outline and glyphs
Consistent line weights
Icon sizes and padding
Use primary brand colors (black, white, yellow)

Browse & Download

Github

Applications

The key brand elements in our metaphorical toolbox enable us to craft a flexible, yet unified, brand narrative. The examples below illustrate how this story can be brought to life through both product and marketing applications.